As the latest buzz in the technology industry - cloud computing – is poised to witness escalating growth, companies in India and across the globe are set to ramp-up their capacities to meet the escalating demand of clients worldwide.

As the market has grown from $470 mn in 2013 to $638 mn in 2014, Indian companies are projected to spend more than INR 10,000 crores by 2017. A report by one of the leading research houses, Gartner, revealed that the market for public cloud in India is forecasted to reach to $1.9 billion by the year 2018.

One of the major factors that have contributed to the expansion of cloud technology is the rising penetration of the Internet with intensification of eCommerce business.  As more and more companies are using the Internet for web content in India, IT firms are increasingly shifting their servers to the robust and resilient data center units based in the country. This, in turn, is further swelling the demand for cloud enabled data center facilities located across the country.
 
Not only local players but also the international service providers are investing huge capital to beef-up infrastructure in order to tap on this rising demand. A leading research firm Greyhound Research confirmed that a minimum of INR 10,000 crores is expected to be invested in the data center market in India in the coming three years. As a result, the domestic service vendors are more likely to expand their focus towards building new cloud capabilities through internal infrastructure or strategic partnerships.

Hence, disruptive cloud technologies have become a significant aspect of every organization today as they are adopting public, private, or hybrid offerings to transform their existing business models. In this light, instead of facing fierce competition from large international players, domestic service providers are attempting to expand their existing market share by increasing their awareness about the cloud computing technology.